Unique Digital breaks new ground in audience-targeted marketing

A creative digital marketing agency in London is using GIS to successfully focus its marketing activities on specific target audiences.  It employs Esri’s ArcGIS platform in the planning, auditing and evaluation phases of its campaigns to deliver the optimum return on marketing investment for its clients.

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Jaguar Land Rover drives innovation in global automotive manufacturing

Such is the popularity and quality of Jaguar and Land Rover vehicles that they are sold in
172 countries around the globe. Designers at Jaguar Land Rover therefore have to ensure that any amendments to vehicle designs and planned new models are engineered appropriately, so that they can be driven in diverse environments, ranging from the deserts of Saudi Arabia to the frozen wastelands of Siberia and the treacherous mountain passes of the Himalayas.

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